Advertising

The unease among advertisers over falling National Football League TV ratings is starting to boil over. One of the league's major sponsors is considering pulling the plug on its NFL advertising next year, and, according to Business Insider's Mike Shields, other "brands are threatening to pull ads from NFL coverage if NBC keeps covering players' national-anthem protests." If those ad dollars go…

How could this fail to sell beer? Take two unattractive, unfunny, big-mouth celebrity liberals, put them in an unfunny, unimaginative political campaign format, have them talk down to the audience with some tired lefty talking points, and watch sales soar!

Hillary Clinton’s “basket of deplorables” comment isn’t just campaign fodder, believes Brian Beutler, who in a Monday piece argued that by telling “impolite truths,” Clinton pulled an already-loose thread and may have furthered the unraveling of the GOP. Assuming Donald Trump doesn’t become president, some Republicans will “wish to dislodge Trump and Trumpism from the party,” observed Beutler,…

The dust has settled, the ink has dried, and a bankruptcy judge has approved Univision's purchase of Gawker Media for $135 million at auction. How does Gawker fit into Univision's media strategies, and what follows this blockbuster move? Let's take a look.

Secret isn’t just selling deodorant these days; it’s also advertising the fabled ‘wage gap.’ In the company’s popular “Raise” commercial, a young woman stand in front of a bathroom mirror, nervously preparing to ask her boss for raise. But whether or not her deodorant can hold up against her anxiety takes a back seat to her battle for equal pay.

Daily Kos writer Hunter is amazed at the ongoing failure of supposedly influential Republicans to understand that as far as the party base is concerned, Donald Trump’s “racism and sexism and conspiracy theories” are features, not bugs. The peg for Hunter’s Monday post was a new TV ad from the GOP-friendly Our Principles PAC which quotes a slew of the degrading comments Trump has made about women…

Have you seen the GE commercial? Millenial son informs mom and dad that he has gotten a job at GE. Old-fashioned dad is enthusiastic: "proud of you, son. GE! Manufacturing!" He hands son "granpappy's" heavy old hammer. Son gently explains that rather than building "powerful machines," he'll be writing computer code. Disappointed dad: "he can't lift the hammer." Mom, with more compassion than…

In a day when the most innocuous thing can quickly become political, a Doritos Super Bowl commercial has upset some people who want abortion to be an unrestricted right.

Note to NARAL: It’s bad when even the liberal media stop seeing eye-to-eye with you on abortion. During their Monday broadcast morning news shows, ABC, CBS and NBC reviewed the Super Bowl 50 commercials from the night before. While a pro-choice group erupted over a Doritos “Ultrasound” ad that “humanized fetuses,” the networks heralded it as a “favorite” and online stories found it “hilarious.”

Even by the ever-shifting rhetorical standards of pro-abortion liberals, this one is conspicuously tone deaf. As soon as you saw that Doritos ad during last night's Super Bowl game, you knew it would lead to an unhinged response from abortion apologists. That it did, and then some.  

What's been implicit in TV commercials for years—that American husbands are feckless wimps—has now become explicit . . .  Tuning in to watch a simple Sunday Night Football game, we were treated to a Kia ad. Wife at the wheel as the family pulls into a crowded parking lot for their boy's football game. Wimpy husband suggests they go back and park someplace safe. We get to read the wife's mind as…

Many products long not advertised on television now are commonly promoted during ad breaks. Writer Danielle Campoamor would like to add one more type of commercial to that list. “Why is it that I never see an ad for abortion services?” wondered Campoamor in a Sunday piece. “Why are we willing to use women’s bodies in ads, but rarely see ads that would benefit women’s bodies?...Society has…

Editor's Note: See Update Below Sincerely-held religious beliefs are now the butt of a joke for one major brand. Tide laundry detergent recently released a commercial poking fun at Christians who still hold to that “old-fashioned” belief that marriage should be between one man and one woman. You know, those “silly” families who have lost their businesses, fought long legal battles or resigned…

In a bizarre move, Angel Soft toilet paper ran an ad this past Sunday wishing moms a “Happy Father’s Day.” The ad featured men and women telling their stories, through tears, of how their moms had to be “both parents” while raising their family by themselves. It’s hard to fault the sweet stories told in the commercial of single moms raising their kids, but surely this ad could’ve been run on…