The Obamas are extending their presence in entertainment media with some upcoming social media video content. Michelle is reportedly partnering with ATTN: to launch a web series on Instagram for young people.
Axios reported that the former first lady and winner of Gallup’s poll for “most admired” woman of 2019, will be “partnering with the digital media company ATTN:” to launch a video series helping kids navigate “their first year through college,” titled “A Year of Firsts.”
Apparently ATTN: is hedging their bets that Mrs. Obama will be a big hit with the younger social media crowd, as ATTN: specializes in “millennial video.” ATTN: will be partnering with “Reach Higher,” an initiative created by Michelle during her time as First Lady aimed at inspiring students “to pursue higher education.”
Of course, the Obamas are no strangers to video content. Both Michelle and Barack made a splash in the streaming world with their media production company Higher Ground. The company announced multiple high budget projects for Netflix in 2019, focusing on “issues such as race, class, democracy and civil rights.”
“A Year of Firsts” will debut on IGTV, Instagram’s long-form video hub, in mid-January. The six-episode series will run until June. ATTN: co-founder Matthew Segal claimed that each episode will “meet many students where they live -- on Instagram -- and share candid perspectives about how to overcome barriers.”
Specific themes featured include dealing with “academic stress, making new friends, college affordability, and physical and mental health while in college.”
Axios mentioned that Michelle O’s new show isn’t the first ATTN: series featuring a prominent Democrat personality. Ahead of the 2018 midterm elections, the media company produced a series featuring former Vice President Joe Biden called “Here’s The Deal.”
In a statement, Mrs. Obama expressed hope that her new series would help new college students find common ground with each other. She claimed, “By sharing their stories, they’re helping others see that the ups and downs of the first year of college are something everyone goes through -- and they’re creating a supportive community for others facing similar challenges.”