Super Bowl Themed Stories Get Nearly 5X the Coverage of January Jobs Report

Two nights before the Philadelphia Eagles took home its first Super Bowl trophy, the networks were far more focused on stories related to the big game than to one measure of the U.S. economy. So pre-game stories still outranked the strong jobs report nearly 5-to-1.

The January jobs report had been released that day, Feb. 2, by the Bureau of Labor Statistics, showing a “robust” 200,000 jobs added that month, according to the Associated Press. Unemployment remained at the 17-year-low 4.1 percent rate and wages grew.

All three networks mentioned the “solid” jobs numbers in the midst of covering a 666-point drop in the stock market. But World News Tonight, Evening News and Nightly News spent almost five times more on two “Made in America” stories connected to the NFL championship, security in Minneapolis and a winter carnival for Super Bowl attendees.

The networks spent 105 total seconds talking about the jobs report (World News 14 seconds, Evening News 25 seconds, Nightly News 66 seconds). That same night, the four Super Bowl-related stories including two on Nightly News took up 503 seconds.


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Economy Unemployment Super Bowl ABC World News Tonight CBS CBS Evening News NBC NBC Nightly News
Julia A. Seymour's picture