MRC Sports

It was supposed to be an inspirational advertising tagline, not a self-fulfilling prophecy. “Believe in something. Even if it means sacrificing everything,” is the phrase Nike used to introduce unemployed QB Colin Kaepernick as the face of it’s 30th anniversary “Just Do It” campaign.

Last week's LeBron James' HBO TV program, The Shop, may have pleased the NBA superstar's progressive "choir," but it drew rock bottom ratings from Jason Whitlock on the Fox Sports 1 Speak for Yourself show. Whitlock criticized "King" James for being out of touch with the black community and called him the "black Trump."

Unbelievably, Nike just made Colin Kaepernick -- of all people! -- the face of its 30th anniversary "Just Do it" campaign. Was it the cops-are-pigs socks that sold Nike on the toxic former NFL quarterback? The pro-Castro t-shirt? The America is not free tweet from Ghana? So many "great marketing" choices for Nike! Bleacher Report's Tim Daniels did not speculate on the reasoning behind Nike's…

If you thought The Undefeated sports section was about athletics, you've gone to the wrong place. It's about racism ... all the time. This past weekend you could pull up The Undefeated to read about LeBron James' (see file photo from ESPN interview) history of discomfort with white people and learn how equality is only a "theoretical concept" for African-Americans. Writer Justin Tinsley alleges…

Today in the 21st century, we have a serious problem with white male sexists and racists who are dictating what women and minorities can wear on and off their playing fields. They're putting evolution on hold with their micro-aggressions of sexism and racism, complains Carron J. Phillips, the sports, race and social issues columnist for The New York Daily News.

Touré was once a familiar face on CNN and MSNBC and currently writes for The New York Times, Washington Post, Ebony, Time, Playboy and other left-wing publications. He made waves and insulted a sporting icon this week by claiming in an NYT article that the notorious Colin Kaepernick is comparable to the late tennis player Arthur Ashe, a huge disservice to the former Wimbledon champion.

Colin Kaepernick's media apologists are crowing about his Thursday summary judgment phase victory after an arbitrator ruled his collusion case against the NFL can move forward. Media are calling it a big blow for the NFL, a big victory for Kaepernick, claiming the NFL may want to settle the case and speculating on Kaepernick's attorneys deposing President Donald Trump prior to the trial. The…

NBC Sports is about to become a lot more watchable. According to The Washington Post, the network is in talks to terminate Bob Costas’s contract: "Costas, 66, joined NBC Sports in 1979 and has long been a reassuring presence during the Olympics, Super Bowls, World Series and other national events. That role has changed in recent years with the arrival of Mike Tirico from ESPN, and with Costas’s…

An NBC-Wall Street Journal poll of 900 registered voters taken last week finds that 54 percent of respondents rate NFL anthem protests as inappropriate. In contrast, the overwhelming narrative of sports media is supportive of the protests, demonstrating once more that media are out of touch with mainstream American thinking.  

ESPN President Jimmy Pitaro says it's a huge misconception that his network is "political," but his employees keep making him eat his words. On Tuesday, First Take co-hosts Max Kellerman and Stephen A. Smith attacked President Donald Trump and his friend, golfer Tiger Woods, for reasons having nothing to do with sports, demonstrating that ESPN can accurately be described as the “Entertainment…

There really are second acts in American life. Just look at Kareem Abdul-Jabbar. One of the greatest college and NBA players of all time, he’s since reinvented himself as the unofficial apologist for dissident black athletes, a superstar joining the ranks of race pimps like Al Sharpton and Jemele Hill.

When sports media stray from sports, what do they like to report on? Guns were a huge topic on Monday, the day after David Katz is alleged to have shot and killed three people and wounded 11 at a Madden 19 video football tournament in Jacksonville. They criticized Boston Red Sox slugger J.D. Martinez for an Instagram post supporting the Second Amendment, gave former NBA player Roy Hibbert an anti…

Jemele Hill has talked, tweeted and finally bought her way out of ESPN. The bombastic race baiter who last year called President Donald Trump and his supporters "white supremacists" has bought out her remaining contract, reports The Sporting News' Jenna West:

To Carron J. Phillips of The New York Daily News and many African-Americans, Jim Brown had always been an icon. One of the greatest pro football players of all time, Brown, now 82, was a voice for the culture as a civil rights activism with a legacy like none other. However, since he's voiced some support for President Trump and been an opponent of national anthem protests, he's less noteworthy,…