Did you notice a commercial during Thanksgiving's NFL football games featuring President Barack Obama?

Joined by children from the Washington, D.C. area, the President and players come together for a friendly game of touch football, reminding fans about the importance of being active as part of NFL PLAY 60, the league's youth health and fitness campaign. Filmed on the White House lawn earlier this month by NFL Films, the PSA also encourages viewers to get involved in their communities and remember the importance of service. 

Such was a collaboration between NFL Play 60, an effort to fight child obesity, and United We Serve, the President's initiative to encourage community service.

The NFL issued a press release about this last week (video of ad embedded below the fold):