An Obama victory could boost conservative talk show hosts according to CNBC's "Squawk Box" this election day. The show was more skeptical over the future of left-wing talk. Always with the rhetorical questions, Joe Kernen got things started:
Who is going to win in terms of the cable wars? ... Are we going to become totally nonpartisan now? Do you think that we will be able to bury all of our divisions and there won't be any incendiary cable shows anymore? Who wins if Obama wins? What happens to Olbermann? What's Olbermann going to do, or Maddow?
Co-host Carl Quintanilla suggested "television feeds on conflict" and co-host Rebecca Quick followed up by adding that syndicated radio host Rush Limbaugh "has done better" when there are Democrats in power.
Kernen said that Limbaugh and Fox News Channel and syndicated radio host Sean Hannity both signed new deals and an Obama win would be "great for them."
The Hollywood Reporter had the same idea Oct. 30:
An election that lifts either the left or right to power will provide a boost to the network imbued with the ideology of the other side. Given Obama's lead at the polls, an MSNBC comeback - Olbermann's ratings continue to be strong and Maddow's upstart show is an unlikely second-place challenger to CNN's Larry King - could stall if the Illinois senator ascends to the Oval Office.