Morning Joe's word of the day was "message"—and the Democrats' lack of one with the elections only 18 days away.
Mika Brezinski led the panicky charge, warning Dems that not only could they fail to retake the House or the Senate, but that their only "star" this cycle—Beto O'Rourke—could lose by 10 points!
Donny Deutsch—the show's "branding" guru—lamented the lack of a "rageful" Dem messenger. But wait: we've got an idea for you! Two years after she lost the 2016 election, Hillary is still seething with anger. Suggestion to Dems: make her the angry face of your party: flood the airwaves with images of "rageful" Hillary! You're welcome!
JOE SCARBOROUGH: We were asked a question on Colbert: what's the Democrats' message? Who's the one Democrat who's inspired you, that's put the message together? And I will say, for once in our lives, we sat there stunned --
MIKA BRZEZINSKI: We were like "bah, bah bah bah, bah."
JOE: We had nothing to say.
. . .
JOE: What's the Democrats message?
. . .
MIKA: What is the Democrats' unifying message? Who is their marquee candidate? . . . What is their message? Democrats have produced exactly on national star this cycle.
JOE: One star!
MIKA: And guess what?
JOE: This guy could lose by double-digits.
MIKA: That is correct! That's what we're looking at right now. Beto O'Rourke could lose by 10 points!
. . .
MIKA: It's not impossible that despite the trainwreck that is the Trump presidency, Republicans could keep control—listen carefully—of the Senate, and the House.
. . .
DONNY DEUTSCH: The problem the Democrats have is that they don't have any messenger, on top of the message . . . There is no fresh, aggressive, rageful voice.