Stay Tuned for The Feats of Strength...

December 13th, 2006 2:29 PM

...but my colleague Julia Seymour has got the Airing of Grievances part down for those of us at the MRC's Business & Media Institute.

The camera pans across a sparkling Christmas tree, then zooms in on singer Clay Aiken, who begins to sing “O Come, O Come Emmanuel”: “... and ransom captive Israel … that mourns in lonely exile here, until the Son of God appear …”

So which holiday is that about?

ABC’s Kate Snow tiptoed around that question on the November 26 “Good Morning America.”

“We have a special treat for you this morning to get you warmed up for the holiday season,” she said, touting Aiken’s new “holiday” record (title: “All is Well: Songs for Christmas”).

In a new Business & Media Institute analysis, “Good Morning America” was the least likely of the network morning shows to refer to Christmas, mentioning it only about 31 percent of the time.

While retailers were taken to task for celebrating a generic holiday last year and are instead marketing a very Merry Christmas this year, journalists have not joined the Christmas party.

After pressure last year from religious groups many retailers made changes this year to welcome the Christmas spirit. Wal-Mart, Kohl’s, Sears, Macy’s and Target are among the businesses recognizing Christmas this year, according to a November 30 article in the National Catholic Register.

But those in the media business are being much more Scroogelike. They preferred to use “holiday” or “season” when talking about Christmastime by a 3-1 margin between November 22-29, around the time the traditional Christmas shopping season began.

For the full story, check here.