Univision GOTV Ad Tilted Towards Democrats

How convenient for the Democrats. A last-minute Univision Get-Out-The-Vote (GOTV) ad that ran on social media, featuring a line-up of the network's top talent, called on voters to base their votes only on core issues pushed by the Democrats, and left out the leading issue (the economy) promoted by Republicans.

The 15-second spot opens with Univision senior news anchor Jorge Ramos, who is then followed by five colleagues: fellow news anchors Patricia Janiot and Ilia Calderón, Despierta América morning show host Francisca Lachapel, Aquí y Ahora ("Here and Now") show host Teresa Rodríguez and correspondent María Antonieta Collins. Each briefly mentions the issues Univision considers crucial at the hour of casting a vote, namely, health care, education, and immigration. Ramos then wraps up the spot, saying "Vote with me."

 

 

JORGE RAMOS, NEWS ANCHOR, UNIVISION: Democracy

PATRICIA JANIOT, NEWS ANCHOR, UNIVISION: only works

ILIA CALDERON, NEWS ANCHOR, UNIVISION : if people participate.

RAMOS: In the elections, you will decide

FRANCISCA LACHAPEL, DESPIERTA AMERICA, UNIVISION: Health

TERESA RODRIGUEZ, AQUI Y AHORA, UNIVISION: care,

JANIOT: education

RAMOS: and immigration.

JANIOT: In your vote

RODRIGUEZ: is your voice.

MARIA ANTONIETA COLLINS, CORRESPONDENT, UNIVISION: Today, November 6th

RAMOS: vote with me.

The economy, currently in a historic, record-setting upswing and a perenial top issue for Latino and U.S. voters as a whole, didn't make the cut.  

Below is the transcript of the above referenced ad, as posted in Univision’s social media pages on November 5, 2018.

JORGE RAMOS: Democracy           

PATRICIA JANIOT: only works

ILIA CALDERON: if people participate.

RAMOS: In the elections, you will decide

FRANCISCA LACHAPEL: Health

TERESA RODRIGUEZ: care,

JANIOT: education

RAMOS: and immigration.

JANIOT: In your vote

RODRIGUEZ: is your voice.

MARIA ANTONIETA COLLINS: Today, November 6th

RAMOS: vote with me.

NB Daily MRC Latino 2018 Congressional Univision Jorge Ramos
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