Is Miami Herald Hiding True Circulation Plunge

April 28th, 2009 8:46 AM
There seems to be an interesting rule of thumb lately in the newspaper business. Whenever a publisher delivers a pep talk about how well they are doing or about their future plans for improvement, it always signals bad news in the near future. And the more fervent the pep talk, the steeper the circulation plunge. This certainly has proved true with the Miami Herald. Here is a video from late…