Business Sense in Short Supply at ABC

ABC anchor Charles Gibson doesn't have much of a nose for business it appears. In an interview with Philadelphia Inquirer reporter Gail Shister, he asserts that if the broadcast networks stopped running advertisements for products that target older viewers (denture cleaners, medication, etc.) and started running ads for products younger viewers like (cars, vacations, etc.) the younger folks would somehow tune in.

Sorry, Charlie, it doesn't work that way. Advertisers cater to those who watch your shows, not vice versa. A better solution would be to stop running healthcare hype stories and stop trying to scare viewers about various bugaboos.

With its lead anchor having such a poor grasp of how his own industry works, is it any wonder that ABC and the other liberal-dominated networks can't seem to understand the slightly more difficult concepts of basic economics?

Note to Shister: Cool people don't use the phrase "hip-a-doodle-do."

Economy Broadcast Television ABC Media Business
Matthew Sheffield's picture