When Barack Obama insulted job creators everywhere, last Friday, by charging: "If you've got a business, you didn't build that, somebody else made that happen," the Big Three (ABC, CBS, NBC) networks didn’t pounce on the politically damaging remark. It took five days and Romney making it the centerpiece of his speech on Tuesday before the first network mention - by Peter Alexander on last evening’s NBC Nightly News. In fact, Obama’s soundbite was ran exactly once, in the aforementioned Alexander report. Neither CBS or ABC ran Obama’s actual quote.

However, when former New Hampshire Governor John Sununu, on Tuesday, said he wished Obama "would learn how to be an American" NBC jumped to report the story on the very same day on that evening’s Nightly News. CBS got to the Sununu remark on Wednesday’s This Morning. ABC’s World News and Good Morning America have yet to mention the Sununu statement.

Despite Mitt Romney clearly going on the offensive by seizing on President Obama's gaffe that business owners "didn't build" their businesses, on Tuesday's NBC Nightly News, correspondent Peter Alexander dismissed it as a futile effort: "...the Romney campaign right back where it started the day...on the defensive."

Early in the report, Alexander did his best to downplay Obama's comment that: "If you've got a business, you didn't build that, somebody else made that happen." Alexander spun that Obama made the remark,"While outlining his vision of American progress as a partnership between business and government last Friday."

At the top of Monday's NBC Today, co-host Savannah Guthrie kept up the drum beat for Mitt Romney to release more tax returns as she proclaimed: "Mounting pressure. Mitt Romney facing new calls to release more of his tax returns. And this time they're coming from prominent conservatives."

In the report that followed, correspondent Peter Alexander failed to back up Guthrie's headline until the very end of the segment: "...there is growing pressure, this morning, for Romney to share more of those tax returns. You'll remember his own father released 12 years' worth during his 1968 presidential bid. And now, Savannah, some prominent conservatives are urging Romney to put more returns out. They say get it over with. One even calling Romney's refusal to do so, quote, 'crazy.'" Alexander did not mention the name of a single "prominent conservative" in the report.

In a campaign report for Friday's NBC Today, correspondent Peter Alexander touted a sound bite of President Obama telling CBS's Charlie Rose: "...the nature of this office is also to tell a story to the American people." Alexander added that the President wanted to tell, "A story that gives Americans a sense of 'unity' and 'optimism'..."  

Immediately following that glowing description of Obama's communications style, Alexander lamented: "But Romney, who's relentlessly attacked the President for mishandling the economy, quickly pounced: 'Being president is not about telling stories,' Romney said in a statement, 'Being president is about leading.'"

Seated atop a high horse on Monday's NBC Nightly News, correspondent Peter Alexander lamented the tone of the Wisconsin recall election of Republican Governor Scott Walker: "It is a fiery local campaign that analysts say highlights the country's nasty political landscape, where demonization often drowns out discourse."

What Alexander failed to notice from his lofty perch was that left-wing MSNBC host Ed Schultz has driven much of the nastiness in the campaign. Launching his vicious assault against Walker in February of 2011 on The Ed Show, Schultz spewed: "Governor Scott Walker is trying to balance the budget on the backs of school teachers, prison guards, and snowplow drivers...on a mission to destroy basic human rights, union rights that is, for public employees." From then through May of 2012, Schultz brought on 237 guests to denounce Walker.

At the top of Wednesday's NBC Today, co-host Matt Lauer worked to tarnish Mitt Romney officially becoming the GOP Nominee: "Mitt Romney secures the Republican presidential nomination....But will his ongoing relationship with Donald Trump overshadow his big moment? As Trump plays the birther card once again."

Moments later, Lauer continued to rain on Romney's achievement: "...even as he basks in the glow of securing the nomination, Donald Trump, who hosted a closed-door fundraiser for Romney in Las Vegas last night, has managed to once again grab some headlines by reigniting the debate over President Obama's birthplace. Should Romney have been quicker to distance himself from Trump?"

On Thursday's NBC Nightly News, anchor Brian Williams decried a pitch to use President Obama's former radical left-wing pastor Jeremiah Wright in a campaign ad: "...there was an explosive headline this morning. The New York Times reporting that a Republican super-PAC was considering an expensive anti-Obama ad campaign that would have put the issue of race front and center in the campaign..."

Williams conveniently skipped over Wright's vicious anti-American rhetoric in several sermons, preferring to cast the story in racial terms. The only sound bite featured of Wright in the segment was brief and again described in racial terms, as correspondent Peter Alexander explained: "...the plan for a short film to publicize Wright's racially incendiary sermons, including this remark following 9/11." The sound bite that followed showed Wright ranting: "America's chickens are coming home to roost."

Early on Sunday's NBC Today, co-host Jenna Wolfe stirred division between Mitt Romney and  conservatives as she proclaimed: "[He] spoke at Liberty University, an evangelical school that's called his Mormon faith a cult. Can he get religious conservatives excited about his presidential campaign?"

Introducing the later report on the speech, fellow co-host Lester Holt ominously declared: "Mitt Romney, the likely Republican nominee, walked into the lion's den this weekend. He gave the commencement address at Liberty University, an influential conservative Christian school where some have a big problem with his Mormon faith."

At the end of a full report on Friday's NBC Today, based on a Washington Post hit piece that accused Mitt Romney of bullying of a gay high school classmate, correspondent Peter Alexander admitted the story may be false: "NBC News isn't naming the student who was allegedly bullied....Late last night, his sister told NBC News that his portrayal in the Washington Post story is 'factually incorrect'..."

Despite that important detail, the network morning show still decided to promote the accusations. At the top of the show, co-host Ann Curry teased: "Prep school bully? Mitt Romney responds to a report that as a teenager he led a bullying incident of a classmate who later came out as gay....Could an incident that happened nearly 50 years ago impact the presidential race?"

On Monday's NBC Nightly News, correspondent Peter Alexander played up comments Mitt Romney made at a fund-raiser in Florida about cutting government programs as if the GOP presidential candidate's proposals were politically damaging, with the NBC correspondent asserting that Romney's remarks "out of the view of cameras have caused a stir." Alexander also suggested that the Romneys had been deceptive in their handling of Democratic strategist Hilary's Rosen's recent attack on Ann Romney as never having "worked a day in her life." (Video below)

Alexander began his report:

Sarah Palin will be walking into the proverbial lion’s den when she guest hosts Tuesday’s Today show, as the NBC morning program’s hosts, reporters and guests have repeatedly trashed the one-time Vice Presidential candidate. While the former Alaska governor was treated to jovial jabs from the cast when she called into Monday’s Today show, she’s been subjected to much harsher attacks over the past four years.

On the show Palin has been blamed for the shooting of Democratic Congresswoman Gabrielle Giffords, denounced as a political liability for the GOP, been called a “Nazi” by journalist/stalker Joe McGinnis, and has seen herself and family become the object of rampant speculation and crude mockery. (videos after the jump)

The following are some of the worst instances of Palin bashing that were aired on NBC’s Today show:

Eager to seize on an unfortunate Etch-A-Sketch analogy made by a Romney campaign advisor, on Thursday's NBC Today, co-host Ann Curry used all her cleverness to come up with this one-liner: "...a very mixed day for GOP frontrunner Mitt Romney. He picked up a key endorsement on Wednesday, but it's a campaign gaffe from a top aid that Romney's having a hard time shaking."

In the report that followed, correspondent Peter Alexander declared: "Mitt Romney's critics have hounded him as a flip-flopper....[He's] on the defensive once again..." Alexander also joined in the mocking: "Who knew that classic toy could cause a presidential candidate so much trouble....If only those words could magically disappear."