In relaying the results of their polling partnership's latest survey, Associated Press polling director Jennifer Agiesta and reporter Emily Swanson held their most important finding until their report's seventh paragraph.

Despite their effort to downplay it, Matt Drudge, whose nose for genuine news is legendary, spotted it. Accordingly, his current headline screams: "POLL SHOCK: WOMEN WANT REPUBLICANS!"

The polling partnership of the Associated Press and GfK Public Affairs & Corporate Communications conducted its final pre-early voting survey of the American electorate during the five days ended September 29.

It would be pretty hard to argue against the idea that the polling effort searched for answers it could use, while avoiding getting — or at least publishing — answers it wouldn't like. The best example of this "cleverness" is embodied in whose approval and disapproval numbers the survey chose to disclose.

An Associated Press-GfK poll has found that 11 percent of an admittedly small sample of Americans insured through their employer or a family member's employer are losing their coverage in 2014. The related AP report relays that point and even has a graphic supporting it.

But reporters Ricardo Alonso-Zaldivar and Jennifer Agiesta failed to make the drop-dead obvious connection. According President Barack Obama and his White House spinmeisters, nothing is changing as a result of Obamacare if you're employed, and Obama's false guarantee that "if you like your plan, you can keep your plan" only applies to those in the private individual insurance market. Tell that to the 11 percent.

Monday evening at the Associated Press, aka the Administration's Press, Hope Yen, with the help of lead AP pollster Jennifer Agiesta and three other reporters, tagged 20 percent of Americans as "rich."

To do so, she reinvented what it is to be "rich" or "affluent." It apparently has nothing to do with how it is normally defined, i.e., based on current net worth (assets owned minus debts owed). Ms. Yen's and AP's yearning is apparently to base it on whether you're in a household which has had annual earnings above $250,000 — ever. Really. The purpose of the piece appears to be to go after this segment of the population, such as it is, because they aren't knee-jerk supporters of limitless government spending, and won't spend money on consumption to improve the economy like Keynesians think they're supposed to. Be on the lookout for a clearly misused word (HT to emailer Alfred Lemire; bolds are mine throughout this post):

The latest and possibly last (we can hope) preelection poll from partnership between the Associated Press and GfK Roper International purportedly tells us that most of us "now express prejudice toward blacks" whether we "recognize those feelings or not."

That's the conclusion communicated by AP reporter Sonya Ross and wire service deputy director of polling Jennifer Agiesta. In case we don't get the point, the item's accompanying photograph at the AP national site, Yahoo News and likely elsewhere is of Barack Obama, who despite the recognized and unrecognized racism of most Americans managed to carry 53% of the vote in 2008. Contrary to the report's headline, the AP pair admit that the AP-GfK poll results alone (done online, to add insult to injury) don't prove the point they're trying to make; other bizarre tests are also involved.

The chefs in the kitchens at AP-GfK, a joint effort of the Associated Press and GfK Roper Public Affairs & Corporate Communications, have been working overtime cooking up a scrumptious dish for fans of Barack Obama and the Democratic Party.

After tasting the output this morning, the AP's Liz Sidoti and Jennifer Agiesta could hardly contain their glee (also saved here for future reference, fair use and discussion purposes):

President Barack Obama's approval rating has hit its highest point in two years - 60 percent - and more than half of Americans now say he deserves to be re-elected, according to an Associated Press-GfK poll taken after U.S. forces killed al-Qaida leader Osama bin Laden.

In March, the same poll had the president's approval rating at 53%. The graphic which follows, obtained from the the poll's "topline" at AP-GfK's web site, reveal that the AP pair enjoy feasting on empty calories:

Catching up with a distorted news report from Christmas Day, the AP decided to distribute a particularly tendentious piece of “reporting” by the news service’s Washington, DC-based Alan Fram and Jennifer Agiesta, who misleadingly charged House Republicans “defied” public will on “tax cuts for the wealthy,” which were non-existent. They led:

Republicans say they will follow “the people's priorities” when they gain power on Capitol Hill next month. Yet when it came to tax cuts for the wealthy and other top issues that dominated the just concluded lame-duck Congress, the GOP either defied what most Americans want or followed their will only after grudging, drawn-out battles.

The duo’s first piece of evidence:

Congress' approval of a compromise between President Barack Obama and congressional GOP leaders renewing expiring tax cuts for everyone, despite broad public opposition to including people earning over $250,000. An Associated Press-CNBC Poll in late November found only 34 percent wanted taxes reduced for the richest Americans.

In fact, there was never any proposal on the table to “reduce” income taxes for any income class of Americans, just a continuation of the current rates. If the rates were not maintained, Americans would have faced a steep income tax hike as of January 1. (Yes, the wealthy, like everyone else with a job, will pay a little less in FICA, but that was not the subject of the AP-CNBC poll question.)

APgfkRoperLogosSo what's more important: The fact that independents are as "upset" as Republicans, or that Americans' disapproval of how President Obama is handling the economy is at an all-time high?

Here's another priority-related question: Is it more important that "independents and Republicans were half as likely as Democrats to be inspired and less prone to be hopeful, excited and proud," or that Republicans are now more trusted than Democrats in handling the economy, representing a 10-point swing (from -5% to +5%) in just three months?

If you're the Associated Press's Alan Fram and Jennifer Agiesta reporting on your own poll -- an AP-GfK poll found in full at this link (click on "September 8th - September 13th 2010 - AP-GfK Poll Topline" when you get there) -- you would apparently say that the first alternatives in each question are more important, even though terms like "upset," hopeful," excited," and "proud" are subjective, and the items that trigger these emotions will vary widely among survey respondents.

Why, if I didn't know better (I think I do), I'd say that Agiesta and Fram filtered out the worst of the bad news for Democrats in favor of the touchy-feely stuff.

Here are several paragraphs from the AP pair's report:

President Obama's handpicked intelligence czar blames officials at the FBI and the Department of Justice for failing to permit the gathering critical intelligence from Umar Farouk Abdulmutallab, the so-called Underwear Bomber who attempted to down a Detroit-bound plane on Christmas Day 2009.

What's more, neither Director of National Intelligence Dennis Blair nor FBI director Mueller or Homeland Security head Janet Napolitano were "consulted about the charging decision" for Abdulmutallab, a decision which may have resulted in the loss of a golden opportunity to collect intelligence from the would-be bomber before he was able to lawyer up.

Oh, and did I mention that the special task force that President Obama commissioned precisely for these situations isn't fully operational yet?

Yet in reporting this story on page A3 of today's Washington Post, the paper gave readers a bland headline and subheaders to sell readers on the story: