Media Virtually Ignores Dow's Best Bull Run in 80 Years

Tom Blumer
May 5th, 2007 8:24 AM
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Did the Dow’s ‘Bull Run’ Milestone Get to Your Paper’s Front Page Today?

Front page? Heck, the overwhelming odds are that it didn't get mentioned anywhere.


It should have been.

At CNNMoney.com, writers Alexandra Twin and Steve Hargreaves appear to be the only ones who even recognized the significance of yesterday's positive market close (bolds are mine):

Dow: Longest bull run in 80 years
Major gauges hit new milestones, but just barely; investors mull jobs report, oil prices, talk of a Microsoft-Yahoo merger.
May 4 2007: 4:09 PM EDT

NEW YORK (CNNMoney.com) -- The Dow Jones industrial average squeaked out another record high Friday, making this the longest bull run in 80 years, as investors cheered tame inflation numbers, talk of big mergers and a jobs report that appeared just right.

..... The Dow has now risen in 23 of the last 26 sessions, marking its longest bull run since the summer of 1927, when the indicator ended higher in 24 of 27 sessions, according to Dow Jones.

Turning the tables on John Kerry, and building on the snark of Matt at Weapons of Mass Discussion -- That would make it the best stock market run since, well, Herbert Hoover.

The pervasive lack of coverage is stunning. Two Google News searches (on "since 1927" [not in quotes] and "80 years," [in quotes]) pulled up only one additional mention of the "bull run" beyond the CNNMoney item cited in this post -- and at that link, the writer characterizes the once-in-80-year event as "the best in over half a century." However, AHN's Matthew Borghese did note that the S&P 500 is now "just points away" (about 1.5%) from its all-time high.

I also looked for coverage of the "bull run" at the home page and business home page of the New York Times on the web. There was nothing on the Times home page beyond the normal ticker. The coverage of the stock market was the very last linked item on the Business section home page; the related underlying article made no mention of the "bull run."

Friday's stock market news is on Page D4 of Saturday's Washington Post print edition, with no "bull run" mention.

Cross-posted at BizzyBlog.com.