Our friend Paul Bedard at the Washington Examiner reports that CBS turned down an ad made by a veteran-owned apparel company. "CBS was apparently not satisfied the firm could pay for the 45-second ad, despite having annual revenues of $25 million. A spokesman for Nine Line charged that CBS didn’t like the ad’s content."
Nine Line isn't as well known as Nike, and the networks all jumped at the chance to glamorize Colin Kaepernick in the message ad that they made. This ad features soldiers, first responders, and images of military graves decorated with American flags and gives credit to them for protecting the rights of those like Kaepernick to protest.
Nike’s minutelong ad, which debuted at the beginning of the 2018 NFL season to great fanfare and controversy, shows Kaepernick at the end saying, “So don’t ask if your dreams are crazy. Ask if they are crazy enough.”
....Nine Line Apparel’s ad opens with, “Don’t ask if your loyalty is crazy. Ask if it’s crazy enough.”
It is narrated by Benghazi survivor U.S. Marine Mark Geist. “Some people think you’re crazy for being loyal, defending the Constitution, standing for the flag. Then I guess I’m crazy,” he said in it.
“For those who kneel, they fail to understand that they can kneel, that they can protest, that they can despise what I stand for, even hate the truth that I speak, but they can only do that because I am crazy enough,” he adds.
Networks are well-known for rejecting overt political messaging....unless it's from a sponsor like Nike that has multinational-conglomerate heft, and the message leans a bit left. Liberal messages are also allowed by CBS if you're an arrogant newspaper that imagines you're the saviors of democracy.
Nine Line Apparel CEO Tyler Merritt was not happy with the rejection. "Let’s call this what it is: a blatant attempt to censor a message that their politically correct executives find offensive. We urge Americans who believe it’s important to show respect for our flag and national anthem to join us in calling out this offensive bias. It’s time to give a penalty flag to CBS."
Nine Line Apparel’s “About Us” page on its website reads: "Nine Line Apparel represents the grit and commitment of all Patriotic Americans. Founded on the principles similar to other value based organizations, Nine Line aims to promote the issues faced by all those who have served their country, on both foreign and domestic soil. Nine Line encourages a conversation between those who serve and those who support them."