Eve Peyser at Vice reported The New York Times has collaborated with the luxury Japanese brand Sacai “to give you the slogan T-shirt you might not need, but definitely deserve. Or maybe the other way around? Anyways, it's $300.“ That’s one way to fight red-state populism.
The front of the $300 shirt, available for purchase at Saks Fifth Avenue, reads, "Truth. It's more important now than ever." The back of the shirt reprints more text from an early 2017 TV ad for the Times:
The truth is hard. The truth is hidden. The truth must be pursued. The truth is hard to hear. The truth is rarely simple. The truth is rarely obvious. The truth doesn't take sides. The truth is not red or blue. The truth is necessary. The truth can't be glossed over. The truth has no agenda. The truth is hard to accept. The truth pulls no punches. The truth is worth defending. The truth requires taking a stand. The truth is more important now than ever.
Peyser noted Washington Post reporter Adam Taylor sarcastically pointed out, "How journalism can regain the trust of the American people: teaming up with high-end Japanese clothing brands." (The Post sells their similar "Democracy Dies in Darkness" T-shirts for a mere $25.) Gizmodo writer Ryan Mandelbaum observed, "If people are trying to break the journalists-are-elitist stereotype this isn't how to do it."
Sacai aims to be "part sporty and part edgy with a touch of haute couture."