Consumers Not Buying Gore's '10 Myths' on Environment, But Media Keeps Selling Them, Anyway

August 15th, 2007 3:43 PM

So, a new survey shows that only 22% of consumers think they can make a difference regarding the environment – and that they’re far more knowledgeable on the subject than typically thought. You'd think that'd be news, given the way the mainstream media seems to love proclaiming man's suicidal assault on Mother Earth. Apparently not, if you trust Lexis or Google News to track media coverage.

So, why haven't the left-wing media's Big Guns been reporting the story? Perhaps, it's because the findings suggest that consumers aren't as "green" (in either sense) as they'd like the public to believe.

Or, perhaps it's because the findings show that consumers aren't buying the "10 myths" regarding the environment touted by left-wing media darling Al Gore in his critically acclaimed (by the media) movie, "An Inconvenient Truth."

"For example, Al Gore's '10 Myths' in 'An Inconvenient Truth' are not considered myths by consumers at all," the survey shows – and "only 7 percent of consumers believe Gore's 'myth' that it's already too late to do something about climate change," the president of the firm releasing the survey says.  In addition, "only 4 percent believe global warming is a good thing, and only 8 percent agree that the warming that scientists are recording is just the effect of cities trapping heat rather than anything to do with greenhouse gases," he adds.

Or, maybe, the left-wing media doesn't like the fact that the findings of the survey suggest that “green” products are nothing more than a niche opportunity in the marketplace, since only 13% of consumers are “extremely concerned” about the environment (consumers at least 16 years old) and nearly half are "lukewarm" about the environment.

 Whatever the reason, the findings are out there, but the news coverage isn't.