So much for Eminem’s tough-as-nails, street smart image. The rap icon just endorsed the most flaccid, corrupt and sleepy candidate running to be the leader of the free world out of his hatred for President Donald Trump.
Isn’t it remarkable just how soft Trump Derangement Syndrome has made our cultural tough guys?
The “Lose Yourself” rapper, who has already tarnished his Hip Hop image by whining about Donald Trump in verse form, is now attaching his most popular song to the Biden campaign. “Lose Yourself” just took on a whole new dimension.
As reported by the Detroit Free Press, Eminem, whose real name is Marshall Mathers, licensed his genre-defining song to a Biden ad on Monday, November 2. The paper marked it as a career first for the artist from Detroit, as this is the first time he has ever allowed a political campaign to use his music.
The song, famous for its lyrics which begin with “If you had one shot or one opportunity …” became the soundtrack for Biden-Harris’ latest TV spot aimed at getting out the vote with only one day remaining until what liberals see as their best chance at getting their sworn enemy, Donald Trump, out of office. It’s quite fitting. This is their “one shot,” “one opportunity” at expelling the orange menace from office, and apparently Eminem is all for it.
Of course, the latest campaign ad was titled “One Opportunity” and featured “black-and-white footage from locales across the U.S., including Detroit and a recent Biden visit to the Michigan State Fairgrounds.” Yeah, nothing screams “gangsta” like images of a disoriented Joe Biden confusedly wandering around the campaign stage.
As the beat of the song pulsed in the background, scenes of people in voting lines were depicted. The word “VOTE” flashed on screen at one point, like the command code in an MK Ultra program. The concluding message of the ad read, “VOTE Tuesday November 3rd” as if we didn’t get the message.
Some might remember in October 2017 during the BET Awards when Eminem debuted a much-talked about, much mocked “freestyle” rap rebuke of the president’s first term policies. Who could forget the footage of an angry Eminem dressed in dark colors rapping forcefully about Trump’s racism while gesticulating wildly?
One lyric stated, “Intensity’s heightened. Tensions are rising. Trump, when it comes to giving a sh*t, you’re stingy as I am.” Oh, burn. To call it melodramatic would be an understatement.
Again, TDS has really inspired Eminem to get political this time around. Detroit Free Press noted that the rapper “has been among the most licensing-shy, limiting the use of his music even in an era of lucrative film, television and advertising revenue.”
Forget the east coast, west coast rap rivalries of eras past, today we’ve got rappers like Eminem, Snoop Dogg, and Diddy for Biden, versus Lil Wayne, Kanye West and Lil’ Pump for Trump.