Newspaper Circulations Down Except at the New York Post

This is pretty funny, folks (hat tip to Michelle Malkin). Editor & Publisher reported Monday that just about every major metropolitan newspaper’s circulation was down during the six-month period ending September 2006. One of the notable exceptions is the New York Post, which not only saw its numbers increase, but is also now the number five paper in the country:

The Los Angeles Times reported that daily circulation fell 8% to 775,766. Sunday dropped 6% to 1,172,005

The San Francisco Chronicle was down. Daily dropped 5.3% to 373,805 and Sunday fell 7.3% to 432,957.

The New York Times lost 3.5% daily to 1,086,798 and 3.5% on Sunday to 1,623,697. Its sister publication, The Boston Globe, reported decreases in daily circulation, down 6.7% to 386,415 and Sunday, down 9.9% to 587,292.

The Washington Post lost daily circulation, which was down 3.3% to 656,297 while Sunday declined 2.6% to 930,619.

Circulation losses at The Wall Street Journal were average, with daily down 1.9% to 2,043,235. The paper's Weekend Edition, however, saw its circulation fall 6.7% to 1,945,830.

Daily circulation at USA Today slipped 1.3% to 2,269,509.

The Chicago Tribune showed slight declines. Daily dropped 1.7% to 576,132 and Sunday decreased 1.3% to 937,907.

Losses at the Miami Herald were steep. Daily circulation fell 8.8% to 265,583 and Sunday fell 9.1% to 361,846.

One of the few papers bucking this trend: "The New York Post got a leg up in the city’s tab wars. Daily circulation at the paper overtook the Daily News and showed gains of 5% -- perhaps the only major metro in the country to report such growth -- to 704,011 copies."

And, the Post was celebrating: “The New York Post today surpassed the Daily News and The Washington Post to become the 5th largest newspaper in America after bucking the national trend and chalking up a whopping 5.1 percent jump in circulation.”

The powers that be were obviously quite pleased:

"This is a great and historic day for The Post," said Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, which owns The Post.

"We have created a newspaper with a unique voice that reflects the heart and soul of New York, and today's publisher's statement, which for the first time places us ahead of the Daily News and in the top five newspapers in the country, is a testament to the vitality of the paper and the cherished role it plays in the life of this city."

For those interested, here are the numbers for the top 25:       

1. USA Today: 2,269509, (-1.3%)
2. The Wall Street Journal: 2,043235, (-1.9%)
3. The New York Times: 1,086,798, (-3.5%)
4. Los Angeles Times: 775,766, (-8.0%)
5. The New York Post: 704,011, 5.3%
6. Daily News: 693,382, 1.0%
7. The Washington Post: 656,297, (-3.3%)
8. Chicago Tribune: 576,132, (-1.7%)
9. Houston Chronicle: 508,097, (-3.6%)
10. Newsday: 413,579, (-4.9%)
11. The Arizona Republic, Phoenix: 397,294, (-2.5%)
12. The Boston Globe: 386,415, (-6.7%)
13. The Star-Ledger, Newark, N.J.: 378,100, (-5.5%)
14. San Francisco Chronicle: 373,805, (-5.3%)
15. The Star Tribune, Minneapolis: 358,887, (-4.1%)
16. The Atlanta Journal-Constitution: 350,157, (-3.4%)
17. The Plain Dealer, Cleveland: 336,939, (-0.6%)
18. The Philadelphia Inquirer: 330,622, (-7.5%)
19. Detroit Free Press: 328,628, (-3.6%)
20. The Oregonian, Portland: 310,803, (-6.8%)
21. The San Diego Union-Tribune: 304,334, (-3.1%)
22. St. Petersburg (Fla.) Times: 288,676, (-3.2%)
23. The Orange County (Calif.) Register: 287,204, (-3.7%)
24. The St. Louis Post-Dispatch: 276,588, 0.6%
25. The Sacramento (Calif.) Bee: 273,609, (-5.4%)

Media Business
Noel Sheppard's picture