Some newspapers have had problems recently with inflated readership numbers which has hurt their ad revenue, and the loss in movie advertising certainly won't help their bottom line.
In a surprising role reversal, Hollywood is about to deliver bad news to the Los Angeles Times and The New York Times and, to a lesser extent, other big-city dailies around the country. Every major movie studio is rethinking its reliably humongous display ad buys in those papers because those newsosaur readers are, to quote one mogul, “older and elitist” compared to younger, low-brow filmgoers — so it makes no sense to waste the dough.
Wait, it gets worse: I’ve learned that at least two Hollywood movie studios have decided to drastically cut their newspaper display ads as soon as possible.
This news couldn’t occur at a worse time for the LAT and NYT, which both receive the lion’s share of those very showy $100,000-plus full-page after full-page movie display ads. At Spring Street, editor Dean Baquet just moved into the power office on Monday, and publisher Jeff Johnson only took over his hot seat on June 1. In Times Square, culture editor Sam Sifton has barely put his stamp on the section since assuming the post in May. Now comes a body blow to their beefed-up cultural coverage.
Hollywood Rethinking Newspaper Advertising; Wants to Limit Funds Spent on 'Newsosaurs'
The media are hard at work weaving a web of confusion, misinformation, and conspiracy surrounding the COVID-19 pandemic.
At MRC’s NewsBusters, we cut through the hypocrisy and expose the media’s bias, bringing the truth to the American people—but without you, our efforts can only go so far.
The media is using whatever crisis it can to swing the upcoming election—they have an agenda and the truth is not part of it.
This is why NewsBusters, a program of the MRC, exists. To take on the liberal media, expose their toxic bias, and stop them in their tracks. We are part of the only organization purely dedicated to this critical mission and we need your help to fuel this fight.
Donate today to help NewsBusters continue to document and expose liberal media bias. $25 a month goes a long way in the fight for a free and fair media.
And now, thanks to the Coronavirus Aid, Relief, and Economic Security (CARES) Act, you can make up to a $300 gift to the 501(c)(3) non-profit organization of your choice and use it as a tax deduction on your 2020 taxes, even if you take the standard deduction on your returns.
- The NewsBusters TeamDONATE
Sign up for our NB Daily newsletter to receive the latest media bias analysis.