Will Media Report Pat Sajak's Analysis of Celebrity Endorsements?

November 28th, 2007 4:16 PM

As reported by NewsBuster Matthew Balan, Barbra Streisand's endorsement of Hillary Clinton provoked liberal CNN columnist Jack Cafferty to call Streisand a 'reclusive, over-the-hill vocalist'. However, unlike supposed professional journalist Cafferty, 'Wheel of Fortune' host Pat Sajak managed to take an analytical approach to the entire celebrity endorsement system, and in the process, expose more than a few of them as emperors without clothes. Sajak has a remarkably clear view of the actual role of a celebrity and he appears to be well aware that most celebrities are experts in exactly nothing. He writes in Human Events online magazine,

If any group of citizens is uniquely unqualified to tell someone else how to vote, it’s those of us who live in the sheltered, privileged arena of celebrityhood. It’s one thing to buy an ab machine because Chuck Norris recommends it (he’s in good shape, isn’t he?) or a grill because George Foreman’s name is on it (he’s a great guy, so it must be a great grill!), but the idea of choosing the Leader of the Free World based on the advice of someone who lives in the cloistered world of stardom seems a bit loony to me.

Since this category also includes the vast majority of professional journalists (and those who do not live in this privileged world desperately want to), how much are we betting that any of the supposed 'mainstream' media will pick up Human Events' story? Cafferty's emotional complaints are aired in primetime on CNN. Will anyone report Sajak's more reasoned approach? I'm not holding my breath.