Newspaper Circulation Rates Continue to Plummet

In a continued sign of the times, newspaper circulation rates once again plummeted in the most recent reporting period.

According to Editor & Publisher (emphasis added throughout):

The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers this morning for the six-month period ending September 2007. Of the top 25 papers in daily circulation (see chart, separate story), only four showed gains.

All together now - awwwwww.

For your entertainment pleasure, here were some of the declining dinosaur totals:

For The New York Times, daily circulation fell 4.51% to 1,037,828 and Sunday plunged 7.59% to 1,500,394, at least partly due to a price increase.

Daily circulation at The Washington Post was down 3.2% to 635,087 and Sunday was down 3.9% to 894,428.

Daily circulation at The Boston Globe tumbled 6.6% to 360,695 and Sunday fell about the same, 6.5% to 548,906.

Total readership numbers are likely even worse:

Of course, the trend points to fewer people reading the paper too as single-copy sales, considered a barometer of the industry, is decreasing at larger rates than the overall top line number -- somewhere in the ballpark of 5%.

Maybe these outlets should stop reporting the future extinction of species due to global warming and start worrying about their own.

For those interested, here's the complete listing.

Major Newspapers Media Business
Noel Sheppard's picture

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