The CBS Evening News has begun to run promos for Katie Couric's impending takeover of the anchor chair. The spots feature quick cuts, from different angles, of Bob Schieffer on the Evening News set as he assures viewers of Couric's qualifications. In the spot aired at the end of Wednesday's newscast, Schieffer promised that “she's tough, she's fair, she's a straight-shooter” and “she'll be terrific.” In Thursday's promo, Schieffer insisted: “The anchor chair will be in good hands because my friend Katie Couric will be here. Just watch." Each spot, which may also be airing across the CBS schedule, ends with a screen showing a smiling Couric on the left with “COMING IN SEPTEMBER” on the right over a stylized “CBS Evening News with Katie Couric” graphic. So, now we know she won't be reverting to “Katherine.” (Full text of the 10 and 15-seconds spots follow)
The promo aired at the end of the Wednesday, June 21 CBS Evening News:
"Journalism is a team sport and I’ve known Katie Couric since she broke into journalism and she’s going to be a great addition to the CBS News team. She’s tough, she’s fair, she’s a straight-shooter. I’m heading back to Washington this fall and I want to welcome Katie to our team. She’ll be terrific. Just watch."
The spot aired at the end of the Thursday, June 22 CBS Evening News:
"I've been reporting the news for a long time, so I think I know a little about journalism. Come September, I'll be back in Washington on my regular beat. But the anchor chair will be in good hands because my friend Katie Couric will be here. Just watch."
