Media Still in Love With War on Soda
October 16th, 2012 4:59 PM
CPSI continued to wage war on soda and sugary beverages. In a new ad campaign they launched called TheRealBears.org, CPSI hired ad guru Alex Bogusky to construct an animation that parodied the Coca-Cola polar bears. It’s just the latest attack as part of the group’s longstanding crusade against soda. The difference this time is the attention USA Today paid to it.