The Washington Post has repeatedly featured a full-page ad in recent days for a Get Motivated! Business Seminar in Washington in October. One of the big names at the event (alongside Colin Powell, Steve Forbes, and Rudy Giuliani) is disgraced former CBS anchor Dan Rather, teaching "How to Communicate Effectively." Then the ad copy gets ridiculous:
Dan Rather, Legendary News Anchor and Journalist, has covered every major story of the last 50 years, with distinction and a fierce dedication to hard news. He is always ready to deliver the truth the way it is! [Emphasis mine.]
Hello, Better Business Bureau? Someone's misleading the public about Dan Rather's record of "distinction" in trying to sell fraudulent documents about President George W. Bush's military service in the fall of 2004. His "fierce dedication" wasn't to hard news. When his story was exposed as phony, he refused to admit he'd mangled the truth.
The ad continues:
Now the 'hardest working man in journalism' will teach you how to be successful:
How to Develop an Action Play that Really Works
Maintaining Excellence While Avoiding Burnout
4 Powerful Insights to Take Charge of Your Career
Rather's points ought to be something more like "Signs of Burnout: When You Don't Care About Accuracy." Or "4 Powerful Insights to Avoid Ending Your Career in a Closet Called 'HDNet.'"