Too Bad, So Sad: Initial Emmy Ratings Set Record Low

September 18th, 2017 12:25 PM

Despite the liberal media’s roaring approval for Sunday’s Emmy Awards, the first ratings report showed that they were spectacularly awful, setting a new record low with an 8.2 overnight rating and beating out 2016 as the previous low. 

Deadline: Hollywood had the number in a Monday morning post, but writer Dominic Patten took until paragraph five to reveal the total (minus the giveaway of its pathetic failure in the headline). 

The first three paragraphs came across as an Academy Awards press release, recapping the Trump-bashing-centric show hosted by Stephen Colbert with an appearance by former White House Press Secretary Sean Spicer.

Pivoting to ratings, Patten gave reasons for why the ratings should have gone up before admitting that it didn’t pan out that way: 

Coming off the all-time ratings low of last year’s Jimmy Kimmel fronted ceremony, the gag and the Donald Trump inauguration inspired boast were a hopeful and it seems hollow plea for Colbert’s awards show hosting and debut.

With a historic win for Hulu’s The Handmaid’s Tale and Atlanta’s Donald Glover, plus big victories for the Margaret Atwood adaptation’s lead Elisabeth Moss, This Is Us’ Sterling K. Brown, HBO’s Big Little Lies and Veep, Sunday’s Emmys took repeated aim at the former Celebrity Apprentice host and past nominee.

Alas, it was not to be. Hollywood’s evening of self-gratification and in-kind Trump campaign donations didn’t pan out. Patten explained that the Emmy’s were pitted against NBC’s Sunday Night Football so the former “got knocked down a little to a new low last night – at least in the early numbers.”

He continued with more nuggets, such as how the initial rating showed a third consecutive decline in ratings:

Snagging a 8.2 in metered market ratings, last night’s just over 8 – 11 PM Late Show host fronted shindig from DTLA’s fortified Microsoft Theater tripped 2% from the 2016 show. To give some necessary context, that result is from 50 of 56 markets reporting due to the aftermath of Hurricane Irma hitting Florida last week.

With that said, the result is also the third straight decline for TV’s big night with the FOX broadcast and Andy Samberg hosted 2015 Emmys and last year’s show on ABC respectively now in the third and second low place.

The news media can spin these ratings as terrific all they want, but for right now, the facts are the facts. And since they’re so obsessed with fact-checking (read: destroying) the White House and not Democrats, it’s time someone returned the favor. Saying record-low ratings are a good thing? Fact check: Pants on fire.