Bloomberg News clearly didn’t learn the Bud Light lesson. Not only did the outlet celebrate the plague of corporate America genuflecting to the woke mob, it also omitted its own parent company’s role in shoving the same agenda down consumers’ throats.
Bloomberg News reporter Ella Ceron, who has now written at least seven articles on the events surrounding boycotts of woke companies, downplayed the major financial losses suffered by Bud Light and others, in an Oct. 6 article. After partnering with a male actor who calls himself a woman, Anheuser-Busch has lost billions in value, seen Bud Light sales crater, and suffered embarrassing public setbacks such as reduced shelf space, layoffs, loss of status, and being forced to buy back expired beer from wholesalers. Ceron described this situation a tad more optimistically: “An Instagram partnership with influencer Dylan Mulvaney sparked such anti-trans furor that Bud Light’s US sales briefly dropped 18%.”
In fact, Bud Light sales have “briefly dropped” from the Mulvaney promotion to the present, costing parent company Anheuser-Busch almost $40 billion in value.
Beyond her slanted coverage of boycotts against companies such as Anheuser-Busch and Target, Ceron spent the bulk of her article claiming that companies do and will benefit from embracing gender theory and providing insurance that covers genital mutilation and chemical castration. Ceron argues that potential millennial and Gen Z customers and employees “notice when a company supports LGBTQ rights—and when it doesn’t.”
If they do notice, they may well get their information from Bloomberg News. In her list of reasons for why many companies embrace radical beliefs, Ceron fails to mention that her own company pushes other companies towards woke policies. She also does not mention that activists can weaponize information from the Environmental Social and Governance (ESG) data compiled on companies by Bloomberg News. Bloomberg Sustainable Finance Associate Katrina White has admitted that she expects activists to make use of this data to pressure companies to abide by woke commitments on environmental issues.
Ceron closed her article with a quote that epitomizes Bloomberg News’s efforts. She quoted Maeve DuVally, a Consultant at Glasheen & Co., promising ruin for companies that fail to embrace gender theory properly: “‘This is going to wash out the companies that really aren’t supportive of our community,’ DuVally says. ‘And I don’t think that’s necessarily such a bad thing.’”
Conservatives are under attack! Contact Bloomberg News at letters@bloomberg.net and demand the outlet disclose its parent company’s ESG interests in every ESG article it publishes from now on.
