Matt Norcross

Matt Norcross's picture
Carolina Culture Warrior blogger


Matt Norcross is a blogger at Carolina Culture Warrior, where he exposes the subtle liberal narratives in everyday popular culture. In addition to being a P.R. professional in Washington D.C., he is 2017 graduate of Coastal Carolina University in Conway, South Carolina with a degree in communictions. He works as a fundraiser for the RJB Education Equity Foundation and the National Charter School Initiative (CSI). Previously, Matt worked on NC law official Phil Berger Jr.’s Congressional campaign.

 

Latest from Matt Norcross

If you read any number of my previous columns, then you’re familiar with my thoughts on the Hallmark Channel. The company seemed like an unlikely team trying to save American culture from Hollywood’s ongoing politicization and smut. Yet, here they are creating high quality, apolitical, and  original family-friendly movies and shows that the entertainment industry has been ignoring lately. And that especially appeals greatly to red states.



It’s an amazing thing to watch how America has gone from the land of the free and the home of the brave to a nation that more resembles a dystopia or utopia existing only in the dreams of social justice warriors. After reading pieces from the MRC Culture on TV team on Hulu’s Harlots and two items on Freeform’s The Bold Type, it’s more than enough to get the picture as to what passes as content worthy of American cable airwaves.



For a summer installment of the entertainment industry’s winners and losers, entries include a successful sequel to a hit Pixar movie having libertarian undertones, Rob Reiner’s latest liberal flop, and a kids’ cartoon of all things joining the grievance industry. And skip down below the first review to avoid spoilers regarding the plot of Incredibles 2!



Readers might recall how, earlier this year, this writer chronicled how far to the left the Walt Disney Company-owned Freeform cable channel (formerly ABC Family and, before that, The Family Channel) has become. But, just when you thought the liberal network couldn’t possibly sink any lower, it did.



In March, we pointed out how the struggling tween-oriented network Nickelodeon injected anti-gun politics into the low-rated Kids’ Choice Awards. Last week, they politicized their brand again in the form of a YouTube video touting it was time to “Celebrate [Gay] Pride Month.”

The content of the promo barely touched on LGBT issues. One boy announced “I’m proud of my moms” and it showed him with a brother and two women. They showed a child sitting on an adult’s shoulder holding a rainbow flag. Then it turned to talk about “being yourself.” 



In light of Roseanne Barr’s racist Tuesday morning tweet, ABC cancelled the revival of its 80’s/90’s sitcom Roseanne, starring Roseanne Barr and John Goodman, after only one season despite it having fetched 18 million viewers for its premiere and been renewed for another season.



You may remember that, one year ago, ABC made the embarrassing business decision to cancel the Tim Allen sitcom Last Man Standing, which focused on a conservative man who works for an outdoor sporting goods retailer and lives with his liberal wife and three daughters (two of which are equally liberal) in their Colorado home. 



As previously pointed out here, March 24's Kids’ Choice Awards on Nickelodeon saw a disastrously pitiful rating that was among the lowest ever. This drop was thanks to, in part, due to many of those nominated in music, movies, and TV show categories not being appropriate for children and overt endorsements of the anti-gun March for Our Lives protests.



If Nickelodeon thought politicizing its annual Kids’ Choice Awards would draw viewership, the liberal tween-centered network was sadly mistaken. In fact, despite a slew of star power and a fun segment based on the critically-acclaimed Nintendo Switch game Super Mario Odyssey, the blatant and unnecessary March for Our Lives references looks to have turned kids and their parents away in droves.



Earlier this month, the world-famous toy store chain Toys “R” Us announced it was it was liquidating its assets and going out of business, closing all 735 US stores by June. If that and the fact that over 33,000 jobs will be lost doesn’t convince you how kids today are living in a different world than the past few generations before them, look no further than this past weekend’s Nickelodeon Kids’ Choice Awards.



Protecting American children has become a full-time job with awful content emanating from the entertainment industry with sex and violence at the forefront. This is especially true with an industry that’s bigger than even movies or television...video games.



With the start of March, a family-oriented series teaching moral lessons never seen in most TV shows and a spinoff of an envelope-pushing lefty TV series highlight this new installment of winners and losers in the television industry. 



All too often, talking about the American entertainment industry can be disheartening but especially since President Trump’s election in November 2016 with the rise of the Resistance. Here’s a recent example. As MRC Culture’s Matt Philbin reported on February 4, CBS is developing a TV series based on the life of former Attorney General Eric Holder with Holder himself serving as executive producer. 



Ask the hard-working animators and artists at Walt Disney Animation Studios or its sister studio Pixar what good storytelling is, and they’ll give you an unrivaled description. But ask their ideological corporate cousins at the cable channel Freeform, and they will say a good story means graphic sex scenes, vulgar dialogue, and SJW propaganda that makes MTV look like Little House on the Prairie.



By now, the shock and awe of Rupert Murdoch’s December 14 sale of 21th Century Fox to Disney has set in, so it’s worth a look back at how Murdoch built Fox into the mammoth film and television force it’s become today. Born in 1931, the Australian-born Murdoch has he left an indelible mark on the media industry. After inheriting his father’s media empire, he eventually acquired a slew of television stations, as well as the iconic movie studio 20th Century Fox from oil magnate Marvin Davis.



By now, you’ve probably heard the news. The Walt Disney Company has announced a definitive mega-deal to merge with Rupert Murdoch’s 21st Century Fox, which includes the FX cable channel and – more importantly – the 20th Century Fox motion picture studio. The deal is worth over $50 billion, and is set to close by the end of next year. It does not, however, include the FOX Broadcasting Company, FOX News, FOX Business, and channels such as FS1 and FS2 — all of which will be spun off into an independent company.



In the case of this holiday season, content creators are especially getting out of their way to cash into the spirit. So, for this space’s debut edition of Winners & Losers in Entertainment, there are two winners and two losers.



It’s a story that continues to embarrass The Walt Disney Company and affect its bottom line. The Disney-ABC Television Group has been unrelenting in using ABC plus cable networks like ESPN, Disney Channel, and Freeform to push far-left propaganda onto the masses.



As previously stated previous, mainstream Hollywood has had quite a dry spell in putting out Christmas movies. Sure, you have the recent A Bad Moms Christmas from the Chinese studio Huayi Brothers, but is there honestly a wide audience to see a sequel to a movie about a group of mothers who engage debauchery and consumption of drugs and alcohol? Lo and behold, along came The Star, an animated re-telling of the Nativity from Affirm Films (a division of Sony Pictures).



It’s almost that time of year. Christmas is a time where people put up trees, decorate their houses in some of the most eye-popping ways possible, build gingerbread houses, spend time with their families. Of course, for many, what they truly celebrate is what Peanuts comic character Linus pointed out in the classic special A Charlie Brown Christmas – celebrate the birth of Christ.