At the top of Wednesday’s NBC Today, co-host Matt Lauer teased an “exciting” announcement about the morning show preparing to broadcast from a new location far from its New York studio. Fellow co-host Savannah Guthrie added: “Yeah, the whole show is headed somewhere. We’ll have more on that in a minute.”
At 7:30 ET Guthrie proclaimed: “We promised a big announcement. Here it is. You see the White House there. Next Tuesday, in a morning show first, we are going to broadcast our entire show there. This is unprecedented.”
This is the day of President Obama's very last State of the Union address. We will have unique access inside the White House for the entirety of our show. We're going to have some rooms that are rarely seen by the public, walking through them, and, of course, we're going to sit down with the President as well, talk about some of the issues facing his presidency in its final year.
Lauer chimed in: “That is Today at the White House. We were going to call it Today Takes Over the White House, but the Secret Service had a problem with that.”
The broadcast would not be quite as “unprecedented” as Guthrie claimed. In June of 1999, ABC’s Good Morning America provided 45 minutes of uninterrupted air time to Bill and Hillary Clinton hosting a town hall on gun violence.
NBC is just taking the idea to a whole new level of propaganda by doing the entire show from the White House.