By Clay Waters | February 21, 2008 | 10:44 AM EST

The New York Times's John McCain "bombshell" story, hinted at since December, was unloaded on Thursday's front-page -- and promptly fizzled out among conservatives and liberals alike, who dismissed the story from a four-person team as a strained mix of sex innuendo and old news (The Keating Five?).

It's no wonder if you take a look. This story is all hype and no substance:

By Mark Finkelstein | February 21, 2008 | 10:25 AM EST

MSNBC has cited and discussed the press release issued today by Brent Bozell, President of NB's parent Media Research Center, excoriating the New York Times for its article on John McCain. The discussion came during the network's post-press conference analysis of McCain's appearance this morning.
JOE SCARBOROUGH: Let me interrupt. This is interesting. Mika just handed me a Blackberry quote here. Chris Matthews, earlier this morning Tim Russert asked the question how would conservatives respond to this? Would they rally behind John McCain, against the New York Times, or would they go ahead and finish off John McCain? I've got this press release. Brent Bozell on the New York Times, quote, politically motivated hit job:
It is beyond appalling that the New York Times continues its steady slide into the journalistic toilet with such a spurious, and so patently motivated, hit job.
By Mark Finkelstein | February 21, 2008 | 8:15 AM EST

File under Law of Unintended Consequences . . .

There has been significant speculation in the MSM that an upshot of the NYT's McCain piece could be to rally support for McCain from conservatives like Rush Limbaugh who heretofore have been, shall we say, less than enthusiastic about the Arizona senator.

Typical was this exchange from today's Good Morning America, which followed an appearance by McCain campaign advisor Charlie Black.

View video here.

By Mark Finkelstein | February 21, 2008 | 7:03 AM EST
Don't want to take NB's word about the NYT's liberal bias affecting its news coverage? Here's James Kirchick, Assistant Editor of the liberal New Republic, writing in TNR's "Plank" blog last night about the New York Times McCain article [emphasis added]:
What Story?

So here's the essence of the Times' 3,000-word "bombshell" on John McCain.

John Weaver, whom McCain fired last summer (indentified in the Times piece as "now an informal campaign adviser" to McCain, which sounds like a puffed-up euphemism for "unemployed") says that 8 years ago, he and two other former employees who have since "become disillusioned" (read: disgruntled), suspected that McCain was having an affair with a lobbyist.

The rest of the article, rehashing old news about the Keating Five, is, as Rich Lowry says, complete "window dressing." If you had been wondering whether the Times was in the tank for Obama, well, here's your answer.
By Brent Baker | February 21, 2008 | 2:45 AM EST

MSNBC was so excited about a Thursday New York Times story with a derogatory look at Republican presidential nominee John McCain’s supposed relationship with a female lobbyist eight years ago, that the network broke into the 7 PM EST re-run of Hardball to read from the Web-posting of the article which Keith Olbermann described as “extraordinary.”

Olbermann insisted the alleged efforts of staffers to “protect” McCain sound “eerily similar” to Clinton-Lewinsky. Later in his 45 minutes of “Breaking News” coverage, Olbermann proposed: “If this doesn’t sound like deja vu all over again, I don’t know what does.”

By Tim Graham | February 20, 2008 | 11:10 PM EST

So The New York Times has released a story by a four-person investigative team alleging a potentially inappropriate relationship between Sen. John McCain, the apparent GOP nominee for president, and a lobbyist named Vicki Iseman, three decades his junior. There is no proof of an inappropriate romantic or sexual relationship, merely suspicions by staff members now said to be disgruntled. So why is the Times biting on this story?