
Journalists on TV Sunday heralded the importance and impact of Colin Powell's long-expected endorsement of Barack Obama which he made on Meet the Press. Later in that show, NBC reporter Andrea Mitchell touted Powell's endorsement and critique of the McCain campaign as
“a very powerful political statement.” On the same panel with Mitchell, Newsweek Editor Jon Meacham declared that “having Colin Powell endorse the Democratic nominee for President is like having the seal of approval from the most important military figure of the age.”
MSNBC was so excited by the news the channel produced a special Sunday Hardball devoted entirely to Powell's news. Chris Matthews teased: “Colin Powell, right in the kisser.
Barack Obama gets the endorsement of the year. Let's play Hardball.” Cuing up a Meet the Press re-play at the end of the 5 pm EDT hour, Matthews celebrated:
“This is history in the making, on Meet the Press, right now.”
NFL football bumped the EDT/CDT CBS Evening News, but both ABC and NBC made Powell their lead. With
“Major Endorsement” as it's on-screen heading, ABC anchor Dan Harris teased, “Tonight on World News: On a roll. Obama wins a major endorsement from a major Republican.” CNN's 10 PM EDT Newsroom, which dedicated its first 30 minutes to Powell, plastered
“Big-Time Endorsement” on screen before anchor Don Lemon wondered: “I know it is important, but just how important is this?”