NBC's resident Queen of Green, Ann Curry, welcomed actor Ed Norton and Carter Roberts of the World Wildlife Fund (WWF) to come on Friday's "Today" show to champion their cause to combat "global climate change" by getting everyone to turn off their lights for an hour as a symbolic move that actor Norton compared to the march on Selma, Alabama. Co-anchor Curry called Norton's cause, "really cool," and prompted the Incredible Hulk star to offer up the following historical comparison:

ED NORTON: I think it's, it's a call to action. It's, it's, it's-, turning off the lights won't solve the problem, obviously. But in the same way that the, the march on Selma, Alabama was a symbolic gesture for the civil rights movement I think those who care about climal [sic] change, climate change and carbon mitigation - which is a global movement - are, are trying to find ways to symbolically demonstrate the, the unity of purpose around the planet and, and really get our leadership to take action.