
The Obama presidency is, for better or worse, the most media saturated administration in the nation's history. Due at least in part to revolutionary changes in the sharing of information, but equally abetted by the president's media-hungry personality and style of governing, Obama's face is just about everywhere these days.
And Americans have noticed. In an attempt to land a spot on a DC-based reality show, the so-called state dinner party-crashers, the Salahis, went where they knew the cameras would be: the White House.
The Obama administration has pursued a relentless media strategy by trumpeting the president on traditional and new media outlets at every opportunity. It's tech-savvy staff has allowed the president to market his message to a wide range of demographics. The strategy was a cornerstone of Obama's presidential campaign, and he has adopted it as a style of governing.