CNN’s "American Morning" devoted four minutes of air time, and free advertising, to a faux documentary that includes a digitally created assassination of George W. Bush. The network, which has refused to air commercials for the controversial "Death of a President," instead featured the film’s director on the Friday edition of its morning show. Anchor Miles O’Brien opened the interview with some free promotion in the form of a 13 second clip of the movie. The film's director, Gabriel Range, certainly understood the benefit of what a CNN appearance offered him. He explained late in the interview:
Miles O’Brien: "Some of these theaters that have said no to your film, in the end, all the buzz surrounding this, I guess that might be good for business, huh?"
Gabriel Range: "I think the distributor, New Market, are keen to -- they've got the film out in a lot of theaters. And they're very confident that it will reach a wide audience. I hope the fact you and I are talking about it today will mean that a lot of people will want to see the film. I would say, it's not what you think. Judge it for yourself."