Americans are generous people, and they prove it every time a disaster strikes like last week's earthquake in Haiti. They have donated more than $275 million to relief efforts in the Caribbean nation in the week since the quake.
Nearly one-third of that money came from U.S. companies, a point rarely mentioned on the broadcast news. According to the Business Civic Leadership Center (BCLC), 203 companies donated a total of $83 million to Haitian relief so far.
Such positive actions should warrant media coverage, but the networks are inclined to practically ignore corporate charity in favor of attacking the current business target, whether it is banks, Big Oil or bottled water companies.
Despite constant coverage of the Haitian disaster, the three networks spent only 2 minutes 46 seconds talking about businesses donating cash, goods or services to aid the poor nation.
ABC's "Nightline" mentioned corporate generosity on Jan. 14, but her 3-second statement of $20 million in donations (the total raised at that time) was buried in the final minute of the hour-long broadcast.