
Peter Boyer's profile of Keith Olbermann in the June 23 New Yorker magazine, “
One Angry Man,” contained a bunch of noteworthy revelations, such as:
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Olbermann wanted to be more vulgar in his “shut the hell up” insult of President Bush than TV allows. Boyer on Olbermann's May 14 “Special Comment” rant: “Phil Griffin, the senior vice-president in charge of MSNBC raised the matter of tone. Why did Olbermann need to end his commentary by telling the President of the United States to 'shut the hell up'?” Answer: "Because I can't say, 'Shut the f**k up.'”
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A focus group for CNN found “audiences didn't like him.” Shortly after Olbermann returned to CNN in 2003, “Griffin ran into an old colleague at CNN, who told him that that network had considered hiring Olbermann, but focus-group tests showed that audiences didn't like him.” (In fact, Olbermann did fill-in work for CNN in late 2001 through 2002. See screen shot from January 24, 2002.)
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After Olbermann delivered his first Special Comment in August of 2006 denigrating Secretary of Defense Donald Rumsfeld as a “quack” pushing “fascism,” Boyer learned: “His bosses loved it. 'I think we're onto something,' the President of NBC News, Steve Capus, told me. 'That's what we keep hearing from the audience, more and more, is that
they appreciate that we have people who are actually speaking truth to power...'” Olbermann wrote his diatribe after “downing 'a couple of screwdrivers'” while waiting for a plane at LAX.