It should tell you something that MTV is still highly valued by Hollywood as the televised center of the coolness universe. Why else would a top movie star like Tom Cruise dress up ridiculously as a fat, bald, bearded guy and embarrass himself in a profanity-littered skit on the MTV Movie Awards?
Cruise opened the show by saying he was going to take the program, put it up his posterior, and make it a diamond. He welcomed viewers to “Relax, and enjoy my two-hour giant s---.” And so it began, an apt description for the two hours that followed.
What is it about celebrities that they have to – absolutely must – be obscene in front of audiences with millions of impressionable children watching?
Broadcast networks have had repeated trouble at awards shows with celebrities cursing. But on cable television, which fears no fines or discipline from the Federal Communications Commission, MTV doesn't see profanity as a shocking accident. On this show, it was an intentional profanity barrage. If you love infantile cursing as dearly as MTV does, it was a stimulating profanity bath.