If you are a major network and want to 'target' gun owners and gun dealers in a story, what would you do? Why you would write a story about a gun dealer offering a steep discount on firearms for college students, and then only interview the dealer and those who oppose his business and his special offer.

According to an ABC News story covering Eric Thompson, owner of TGSCOM Inc., Thompson is "targeting students" whose limited income doesn't always allow for such high-dollar purchases.

The owner of TGSCOM, Eric Thompson, announced today that for the next two weeks he will sell firearms at cost in the hopes of targeting students who may be on a tight budget. Customers will have over 5,400 different kinds of firearms from which to choose.
"This offer allows students and people who might not have otherwise been able to afford a weapon to purchase one at a hefty discount and at a significant expense to myself," Thompson told ABCNews.com.
Thompson unknowingly sold firearms to the shooters at Virginia Tech and Northern Illinois University. Because of this, he has determined he needs to turn these tragedies around by offering steeply discounted firearms for a limited time so that citizens can afford to protect themselves and their loved ones. He plans to visit the Virginia Tech campus to speak to students who support his efforts.
"The next news story I want to be involved in is how I sold a firearm to someone who helped stop a mass murderer. By forgoing a profit, I hope to help give law-abiding citizens the tools to prevent tragedy," he said.
Sounds great, doesn't it? However, ABC News and those they interviewed for this story don't seem to think so.