In the 8:30AM ET half hour of Thursday's CBS Early Show, co-host Maggie Rodriguez introduced an Earth Day segment by proclaiming: "Americans throw away more than 30 billion plastic bottles every year....We have a film maker, Stephanie Soechtig, here with us, she has a documentary out called 'Tapped,' which looks the impact that all those bottles have had on the environment."

Rodriguez invited Soechtig to explain her mission: "What has your message been?" Soechtig responded: "we've been trying to educate people that bottled water's one of the greatest marketing scams of all time. 40% of bottled water is really just filtered tap water. And every day we throw away 30 million single serve bottles of water." A headline on-screen read: "Early's Earth Day; Filmmaker Says 'Get Off the Bottle!'"

Soechtig warned of the "tremendous impact" of bottled water on the environment: "there's a soup of plastic in the north Pacific that's twice the size of Texas, that's just littered with plastic. So this type of plastic getting out in the environment is hurting our sea life, it's hurting us....plastic is a byproduct of oil. So from the production of the plastic all the way through the disposal, it just has a tremendous carbon footprint."