On Friday's Countdown, during the show's "Worst Person in the World" segment, MSNBC host Keith Olbermann tried to characterize the ratings of his show as more admirable than than those of FNC's highly watched O'Reilly Factor by narrowly citing viewing figures among younger demographics. Olbermann, who has a history of quoting the viewing figures for those 25-54 years old -- citing their value to advertisers -- to make himself appear more competitive with O'Reilly, on this occasion dismissively referred to older viewers as "65 to dead." Olbermann: "But don't worry, Bill, you're still dominating that important demographic, 65 to dead." Notably, in June 2006, Olbermann gloated that O'Reilly's viewers are "dying off."

And, although Olbermann vaguely claimed that Bill O'Reilly "crows about the ratings and then gets them wrong again," the MSNBC host in no way contradicted O'Reilly's numbers as Olbermann merely cited the statistics for the specific younger demographics, which did not disprove anything the FNC host stated.

TVNewser reported on the July figures: ""The top rated program was again The O'Reilly Factor at 8pmET(2,252,000 viewer average). For MSNBC, the top program was Countdown with Keith Olbermann at 8pmET in 9th place (959,000) and for CNN it was Larry King Live tied for 10th (940,000)." The TVNewser report can be seen here. (Transcript follows)