By Randy Hall | January 29, 2015 | 8:05 PM EST

The perpetual battle for last place in the cable “news” channels took an interesting turn on Thursday, when the Cable News Network took out a full-page advertisement in the New York Times claiming that while MSNBC's Morning Joe program was “leaning forward” -- a reference to that channel's motto -- CNN's New Day show was “moving ahead!”

“SORRY, JOE,” the title glared before the text below bragged: “In January, CNN's New Day beat MSNBC's Morning Joe for the 4th month in a row in total viewers and the 7th month in a row” among adults in the critical demographic of viewers from 25 to 54 years of age.

By Randy Hall | December 30, 2014 | 6:18 PM EST

Just when it seemed that things couldn't get any worse for the liberal Cable News Network and MSNBC channels, the Deadline website released a year-end review by reporter Lisa de Morales on ratings for CNN in prime time, which hit an all-time low of 516,000, and viewers in the vital 25- to 54-year-old demographic fell dramatically to 126,000, the second lowest number ever.

Meanwhile, the “Lean Forward” network lost 17 percent of its prime-time demographic audience to end 2014 with a viewership of 169,000 in the demographic and a total audience of 590,000. While these numbers outpaced CNN's ratings in this category, MSNBC fell far below its competitor in several other statistics.

By Randy Hall | October 22, 2014 | 8:32 PM EDT

Just when the Cable News Network had actually gained ground in its ratings by picking up 555,000 viewers -- a rise of two percent -- in the third quarter of 2014, CNN has become one of the seven victims of a contract dispute between its parent company, Atlanta-based Turner Broadcasting, and the Dish Network, which has 14 million subscribers.

Another news-related casualty of the dispute is HLN, which lost 352,000 viewers from July through September. Formerly known as Headline News, the network's viewership fell four percent during that period.

By Randy Hall | December 19, 2013 | 5:30 AM EST

As 2013 draws to a close, Fox News Channel continues to dominate cable television news programming, according to Nielsen data through Dec. 8.

In an article for Variety, Rick Kissell stated that Fox has averaged 1.774 million viewers in prime time -- down 13 percent from last year's presidential election-driven numbers -- while the Cable News Channel fell 15 percent, and MSNBC lost 29 percent.

By Randy Hall | August 22, 2013 | 9:20 PM EDT

The all-liberal all-the-time cable “news” channel continues to lose its audience as MSNBC's ratings were down by nearly one-fourth during the past three months from the same period in 2012, according to preliminary data from the Nielsen Company that was compiled from the start of summer through last Sunday.

Making things even worse for the “Lean Forward” channel is the resurgence of the Cable News Network, which had a 21 percent rise in ratings that almost caught up with or surpassed the numbers for MSNBC in several key categories.