The media are desperately at work spinning Barack Obama's "you didn't build that" comment because it was a "complete rejection of the free enterprise system" by the president, reveal the "soul" of the administration's approach to the economy, NewsBusters publisher Brent Bozell told Fox News Channel's Sean Hannity during last night's "Media Mash" segment.

"It's so huge that ABC, NBC, and CBS ignored it for four days," but "one of the beautiful things about the new media" is that "you can't keep these things in the tube anymore... so the media finally had to cover it," the Media Research Center president noted. "And how did they cover it? Damage control for Barack Obama. Spin, spin, spin." [see video embedded below page break]