What do you suppose it costs to run a 60-second ad in major markets during the NBA playoffs on ABC? And can you think of something better to do with the “significant investment” a California Indian tribe has made than to register disapproval of a sports mascot?

The Yocha Dehe Wintun Nation isn’t saying how much it paid for the spots, airing in New York, D.C., Chicago, Dallas, L.A. San Francisco, Sacramento and Miami. It is saying that it ponied up for the anti-Redskins ad because, “It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism,” according to tribe spokesman Marshall McKay. Video after the jump.