During a panel discussion on Amazon.com offering discounts to consumers who are parents -- a discount mechanism completely on the honor system since the company cannot verify claims of parenthood -- MSNBC The Cycle co-host Toure Neblett justified lying to take advantage of the discount, saying "nobody was getting hurt here."
"If a lie is being told to a corporation, it's not really a lie," Neblett quipped, shortly after calling a lie about qualifying for the discount "a noble lie." For his part, Business Insider writer Josh Barro also excused dishonestly benefiting from the discount because such discount gimmicks are "price discrimination" and because brick-and-mortar Amazon competitors are supposedly the victims of the cutthroat corporate suits at Amazon [watch the video excerpt below the page break]:









