By Liz Thatcher | May 16, 2013 | 11:54 AM EDT

With the entertainment industry pumping out a different crop of reality shows every season, a new phenomenon had occurred. Business, success, and making money are suddenly portrayed positively. Reality shows depict business as a positive thing because, in reality, average Americans don’t see business and money as an inherently bad thing. That’s a complete turn-around from how businessmen have been pictured in scripted TV.

There are more than a dozen reality shows that portray a softer, more human side to businessmen and women. A&E has had huge success with its show “Duck Dynasty” that follows the self-made millionaire family that invented and patented the Duck Commander Duck Call. In fact, the season three finale of “Duck Dynasty” that aired on April 24, 2013 broke records with an astounding 9.6 million viewers.