Financial reporter Nathaniel Popper made the front of the New York Times Sunday Business section using the language of Occupy Wall Street, in a populist crusade against high chief executive pay disguised as a news story: "C.E.O. Pay, Rising Despite the Din."

Popper talked in familiar terms of "revolution," "the 99 percent," and the "nation’s have-a-lots" versus "the have-lesses," and the term "hyperwealth," delivered without quotes, which seems to be code for "earning more than the Times thinks you should be."