By Jeffrey Meyer | October 31, 2013 | 12:17 PM EDT

Ever since Texas State Senator Wendy Davis (D-Fort Worth) engaged in an 13-hour filibuster to protest new abortion safety measures, the folks at MSNBC have taken it upon themselves to act as her unofficial campaign for governor. Apart from the numerous on-air segments pushing Ms. Davis’ candidacy, the new MSNBC.com website has followed suit in a new puff piece entitled “How Wendy Davis can win.”

Author Zachary Roth penned a 23-paragraph article which serves more as a memo for Democratic strategists than an actual informative piece of journalism. Peppered with quotes from Democratic strategists, the MSNBC national reporter argues that Davis has a chance to instead put together a cross-racial coalition that brings together minorities and liberal or moderate whites—especially women.”