At the top of Wednesday’s CBS Early Show, co-host Harry Smith cast doubt on talk show host and major Obama supporter, Oprah Winfrey: "And call it the ‘Oprah Effect.’ She speaks, people listen. But is her show actually leading her audience astray?" Oddly, no mention was made of Winfrey’s very public endorsement Barack Obama in the 2008 campaign.
Later, co-host Julie Chen also teased the upcoming segment with similar declarations: "Still ahead in this half hour, it is no secret that Oprah is a great sales person, but just because she's selling, the question is should you be buying?...Well up next, the Oprah Winfrey seal of approval. Is it all that it's cracked up to be? We're going to look at the pros and the cons of Oprah's power." During the latter tease from Chen and briefly in the report that followed, footage of Oprah speaking at an Obama rally was shown, but not discussed.
The report, by correspondent Michelle Miller, featured Syracuse University pop culture professor Robert Thompson, who explained: "She has managed to put the Oprah seal of approval, which is a really powerful seal of approval, on some things that I think most people would call real crackpot ideas." Miller cited Newsweek magazine’s reporting on the topic and quoted senior editor Weston Kosova: "Some of the advice she gives on the show, especially with regard to health matters and medicine, is not good advice. Sometimes the advice that guests give on the show could actually hurt you."
Tremendously exaggerating the number of Americans who lack access to health insurance, CBS on Wednesday night trumpeted the cause of an AFL-CIO member who denounced the United States for not providing health insurance coverage for his wife and endorsed the John Edwards plan for universal health care. Anchor Katie Couric previewed the upcoming story: “Presidential candidates hear a dramatic plea for help from one of the millions of Americans with no health insurance and no way to pay for it.” Setting up the tribute to the retiree, Couric asserted that “45 million Americans have no coverage. That includes more than 13 million between the ages of 19 and 29. Many of them don't get coverage from their jobs, and cannot afford to buy it on their own.” Of course, many can afford it and in that age range feel comfortable without insurance. In fact, 17 million of the uninsured earn more than $50,000. Removing those, plus people who are not U.S. citizens, leaves fewer than ten million chronically uninsured.