The Chief Innovation Officer of the Tribune Company, Lee Abrams, is salivating all over himself in excitement over the ways that corporation's newspapers could capitalize on Barack Obama's election. If you think Abrams couldn't top himself with his idea of boosting the circulation of the Los Angeles Times by repainting its news vans with different colors, he gives it a good try this time mixed with his usual unintentional humor. Here are some of Abrams' psychedelically tinged thoughts on Obama and newspapers as relayed by Bob Norman's The Daily Pulp (emphasis mine):
November 10, 2008
THINK PIECE: THE OBAMA WAKE UP CALL
The demand for last Wednesday's post election papers is obviously enormous. If there's ever an indicator that newspapers are timeless, this is it. The wake up call last week (like $200 copies on eBay) spurred a lot of thinking and action across the Tribune Nation. Now, as the march to the inauguration begins is when we can:
a) Capitalize on it
Or
b) Let other media steal it from us.
Some thoughts--
*Compartmentalize so it's in a reliable place
*Logo or iconize so it's not just a series of stories
*Give coverage some visual CHARACTER & Style