Krystina Gustafson

CNBC Changes Xmas Shopping Headline From 'Cut Too Deep' to 'Can It Be Saved?'
By Tom Blumer | December 22, 2015 | 3:26 PM EST

Yesterday, CNBC's Krystina Gustafson opened her article about the state of the Christmas shopping season by reporting that "procrastinators around the U.S. provided a much-needed boost to retailers" last weekend, but that "the lift was likely too little too late to salvage a slow start to the holiday shopping season." The story's headline: "Retailers cut too deep to save the holiday season."

Readers who go to the link will not see that headline now. Instead, the headline, contradicting Gustafson's contention that it was probably already too late, now reads: "Can last-minute shoppers save the holiday season?" As seen after the jump, the original downbeat headline remains at Google (which lists original headlines, and as best I can tell doesn't change them if the linked story's headline changes) and Yahoo Finance:

AP and CNBC Agree That Christmas Shopping Season Has Been Awful, But Miss Its Two-Tiered Nature and Likely Obamacare Impact
By Tom Blumer | December 23, 2013 | 10:32 PM EST

Concerning the Christmas shopping season, the Associated Press's Anne D'Innocenzio and CNBC's Krystina Gustafson agree: It has stunk.

D'Innocenzio noted that "sales at stores have fallen for the third consecutive week as Americans continue to hold back on spending during what is traditionally the busiest buying period of the year." Gustafson, apparently looking over the same ShopperTrak data as D'Innocenzio, added that "store traffic in the final week before Christmas posted the third straight week of double-digit declines." Neither noted that combination of much lower traffic and relatively slight sales declines appears to indicate that the well-off are splurging, while many families of average means are AWOL. Though it's hard to see how, the keepers of Christmas data at ShopperTrak the National Retail Federation and the International Council of Shopping Centers still believe they will end up in meaningfully positive territory when all is said and done.